Holyoke Craft Beer's first can release, PeoplesStout, was intended to make its debut at the famed Holyoke St. Patrick's Day Parade (sadly, COVID-19 had other ideas). PeoplesBank, which is headquartered in Holyoke, commissioned the brew for what would have been a party at major branch located along the parade route. The brewers wanted the can design to be iconic and eye-catching. I selected an all-over shamrock motif on a silver foil label that would both pay homage to the City of Holyoke's Irish roots and while also looking flashy in people's hands.