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HOP SERIES

Hoppiness Is a Warm Pun

Brewmaster Jack wanted a distinctive look for the four beers it was releasing in 12oz 4-packs. A friend of the brewer had made a geometric hop image he was hoping to incorporate into the design. Using the hop as the focal point, I created a cohesive series of four labels, holders, and sell sheets for the brand.

This design won a Bronze award at the Ad Club of Western Massachusetts 2017 Ad Awards.

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