When Abandoned Building asked me to design the label for their Beer Week collaboration with Amherst Brewing, they gave me only the name for direction: Hazeopotamus. Inspired by the birth of a baby hippopotamus at the Cincinnati Zoo, I proposed the idea of a baby hippo swimming through space. The brewers gave me the go-ahead, and the now-iconic Hazeopotamus design was born.
The popularity of the design led the breweries to re-release the beer later on in the year, this time selling t-shirts bearing the swimming hippo design.
This design was awarded a Silver award at the Ad Club of Western Massachusetts 2019 Awards.